E-commerce terms in plain language

13 terms · in SEO and GEO · Show all terms

C

• Canonical URL

  A canonical URL is the one address a site declares as the master copy of a page when the same content is reachable at several URLs, for example with sort or…

  SEO and GEO

• CLS (Cumulative Layout Shift)

  Cumulative Layout Shift (CLS) measures how much visible content moves around while a page loads, for example when an image or banner appears and pushes text…

  SEO and GEO

• Core Web Vitals

  Core Web Vitals are three metrics Google uses to measure real-user page experience: Largest Contentful Paint (loading), Interaction to Next Paint…

  SEO and GEO

G

• GEO (Generative Engine Optimization)

  GEO is the practice of making a website's content easy for AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews to read, trust, and cite…

  SEO and GEO

H

• hreflang

  hreflang is an HTML attribute that tells search engines which language or region each version of a page serves, so a German visitor is shown the German URL and…

  SEO and GEO

I

• INP (Interaction to Next Paint)

  Interaction to Next Paint (INP) measures how quickly a page responds visually after a visitor taps, clicks, or types, based on the slowest typical interactions…

  SEO and GEO

L

• LCP (Largest Contentful Paint)

  Largest Contentful Paint (LCP) measures how long it takes for the largest visible element, usually the hero or main product image, to appear after a page…

  SEO and GEO

• llms.txt

  llms.txt is a plain Markdown file served at a site's root address, /llms.txt, that gives AI systems a short, curated summary of what the site is and where its…

  SEO and GEO

R

• Rich Results

  Rich results are search listings that show extra information taken from a page's structured data: price and stock on a product, star ratings, FAQ dropdowns…

  SEO and GEO

• robots.txt

  robots.txt is a plain text file at a site's root that tells crawlers which paths they may or may not fetch. It controls crawling, not indexing: a blocked page…

  SEO and GEO

S

• SEO (Search Engine Optimization)

  SEO is the work of making a website easy for search engines to crawl, understand, and rank, so it earns visits without paying for ads. For an online store it…

  SEO and GEO

• Structured Data (JSON-LD)

  Structured data is a block of machine-readable facts about a page, written in the schema.org vocabulary and usually embedded as JSON-LD in the page head. For a…

  SEO and GEO

X

• XML Sitemap

  An XML sitemap is a machine-readable list of a site's URLs with their last-modified dates, published so search engines can find every page without depending on…

  SEO and GEO