E-commerce terms in plain language

9 terms · in Catalog and operations · Show all terms

B

• Barcode / GTIN

  A GTIN (Global Trade Item Number) is the number encoded in a product's retail barcode, such as the 13-digit EAN used in Turkey and Europe or the 12-digit UPC…

  Catalog and operations

D

• Dropshipping

  Dropshipping is a retail model in which the store sells products it does not stock: when an order comes in, the supplier ships directly to the customer and the…

  Catalog and operations

I

• Inventory Reservation

  Inventory reservation is the practice of holding stock for an order while payment is in progress, so two customers cannot buy the last unit at the same time…

  Catalog and operations

M

• Marketplace (Pazaryeri)

  A marketplace (pazaryeri) is a third-party platform such as Trendyol, Hepsiburada, Amazon, or Etsy where many sellers list products and the platform handles…

  Catalog and operations

O

• Omnichannel

  Omnichannel retail means selling through several channels, such as a web store, marketplaces, social media, and physical shops, while running them on one stock…

  Catalog and operations

• Oversell

  Overselling is accepting orders for more units than a store actually has, usually because several channels sell from the same stock and updates lag behind…

  Catalog and operations

P

• PIM (Product Information Management)

  PIM (product information management) is the practice, and the category of software, for keeping all product data in one place: names, descriptions, attributes…

  Catalog and operations

• Product Variant

  A product variant is one specific combination of a product's options, such as size 42 in black, with its own SKU, price, stock level, barcode, and image. The…

  Catalog and operations

S

• SKU (Stock Keeping Unit)

  A SKU (stock keeping unit) is the code a store assigns to each distinct sellable item so it can track stock, price, and sales at that level. A t-shirt in three…

  Catalog and operations