Free Shipping Threshold
Definition
A free shipping threshold is the minimum cart total at which a store stops charging for delivery. It is one of the simplest ways to raise average order value, because customers add items to reach the limit rather than pay for shipping. The threshold should sit a little above the store's typical order value and still cover the real shipping cost.
Why it matters for your store
Unexpected shipping cost is one of the most common reasons a cart is abandoned at checkout. A threshold turns that cost into a goal: instead of paying for delivery, the customer adds a second item. The store gains a larger order and the customer feels they got something for free.
The number matters. Set it too low and you pay shipping on orders that were going to happen anyway. Set it too high and nobody reaches it. The usual approach is to place it just above your average order value and check the effect on both average order value and margin after a few weeks.
The threshold only works if customers see it. A line in the footer does nothing. A progress bar in the cart that updates as items are added does the work.
How Kambloo handles it
Free shipping is an action in the campaign engine, combined with a cart-total condition. That makes it one rule rather than a separate setting, and it can be combined with dates, customer groups, channels, or specific categories.
The cart drawer reads the active free shipping campaign and shows a progress bar: "Add 150 TL more for free shipping." It updates on every cart change and switches to a confirmation once the threshold is passed. If you also run tiered discounts or a gift-with-purchase threshold, the same bar shows the next goal and what the customer gains by reaching it. Gift items are added to the cart automatically when the threshold is crossed and removed if the cart drops below it.
Because the shipping price itself comes from your carrier tariff by desi and region, you can see the real cost you absorb on each free shipping order.
Questions about Free Shipping Threshold
Where should I set my free shipping threshold?
Slightly above your current average order value, so most customers need to add one more item to reach it, and high enough that the margin on that order covers the shipping cost you absorb.
Should the cart tell customers how far they are from free shipping?
Yes. A visible message such as Add 150 TL more for free shipping turns the threshold into a prompt. Without it, most customers never notice the threshold exists.