Marketing and analytics integration
Google Ads
What it does
- Places the Google Ads conversion tag on the order confirmation page and reports the purchase with value and order ID.
- Sends enhanced conversions: hashed email and phone alongside the conversion so Google can match more purchases to clicks.
- Works with the Merchant Center feed so Performance Max campaigns have a product source.
Google Ads conversion tracking is part of Kambloo's launch catalog. It closes the loop between an ad click and a paid order, and it adds enhanced conversions so Google can attribute purchases that a plain tag would miss. The integration is an Internal Module. Google bills your advertising spend; Kambloo charges nothing for the connection.
How it works with Kambloo
The conversion tag fires on the order confirmation page. Kambloo reports the purchase with the order value, currency, and a transaction ID, so a page refresh or a return to the confirmation page does not create a second conversion. The tag is loaded through the same deferred script path as GA4 and Meta Pixel, which keeps it outside the theme's JavaScript budget.
Enhanced conversions are the second half. Alongside the conversion, Kambloo sends the customer's email and phone as SHA-256 hashes. Hashing happens on Kambloo's side and the raw values are not sent to Google. Google uses the hashes to match the conversion to a signed-in click, which raises the share of attributed purchases.
The Merchant Center feed is a companion. Shopping campaigns and Performance Max take their product data from the feed Kambloo already generates, so the same product IDs appear in the feed and in conversion data. That consistency is what lets Google report performance per product.
Remarketing audiences and campaign automation are separate features. This page covers measurement only.
Requirements
- A Google Ads account with a purchase conversion action.
- Enhanced conversions accepted in your Google Ads account.
- A published storefront with a completed checkout flow for testing.
Setup steps
The short version. The screens in your store admin follow the same order.
- Create a purchase conversion action in Google Ads and note the conversion ID and label.
- Enter them under Settings > Marketing > Google Ads.
- Enable enhanced conversions in Google Ads and in the module.
- Place a test order and confirm the conversion is recorded.
Questions about Google Ads
What are enhanced conversions?
Google matches a conversion to an ad click more reliably when it receives hashed first-party data such as email or phone. Kambloo hashes those fields before sending; the raw values never leave your store.
Do I need Merchant Center for Google Ads?
Not for search campaigns. For Shopping and Performance Max, Google needs a product feed, and Kambloo's Merchant Center feed is that source.
Where is the conversion recorded?
On the order confirmation page, after the order is marked paid. The order ID is sent as the transaction ID, so a page refresh does not create a second conversion.